White Hat (Ethical) SEO
A White hat SEO (white hat)
is called an "ethical stance" that opposes the abuse of electronic
media. Make the right thing: Optimize the texts (Locate the title and
description where it should, just hover over the search that has real
substance and consistently). Implements accessibility standards (an
example to understand what a search engine that contains an image
parameter should add alt = "text" and a short description). Creates a
link structure: The sites need to redo the form of a link between
itself.
A Black hat (black hat) is
the opposite of White Hat, this attempt to run an intrusion on these, is
considered an ethical SEO strapped. You can use low quality links or
unwanted as pornographic sites, pharmacists, etc. Those who practice
Black Hat SEO, "inflate" PR placing a link on a page with high page
rank, but if this is removed the PR of the page fall into the next
Google update.
A Blackhat SEO (spam) does
the following: Cloacking: (a sewer hidden behind an apparently normal
web, search engines or traveling without javascript dirty look at the
content which is usually plain text, with h1, bold and lots of links
that would never on the cover. This is the most widely used technique
among spammers and is considered counterproductive because it is hidden
text that should reasaltar web for users). Buy links (backlinks Google
shows that it is illegal).
Establishment of farms (It is
automatically generated content or copying garbage, try putting your
pages in search engine indices, scattering in different servers,
domains, different content structures). Abuses of keywords (A spam puts a
title search words all types of one-to corner the greater number of web
searches without coherence). Duplicate content (takes a text and places
it on multiple pages to get more pages indexed). Hidden text (hidden
links and keywords on a website, use hidden divs, fonts invaluable trick
or white text on white background).
The biggest problem with
Black Hat SEO are the consequences which may arise for the owner of the
page. The most ominous is the complete elimination of Google results.
This is usually due to SEO that Google detects and penalizes malicious
page in this way.
Another important term to
know is Gray hat, which refers to those practices that are between one
place and another. Using both methods, as seen as more beneficial for
the page.
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White hat SEO tips
When it comes to ethical SEO
technique, the white hat is how aggressive you need to approach SEO.
Just think about the "value" when it comes to white hat SEO. The white
hat is ethical search engine techniques adopted by major players such as
Google.
With aggressive tactic white
hat SEO, "not until you reach it sooner" - every time! The white hat SEO
is each element you add to your sites, blogs, etc.. that add value and
credibility.
* Write content GRANDE, single
* Set the video / audio sites innovative
* Create a "constant community of merit"
* You want your site visitors see while a source of value-packed information (keep them coming back for more!)
