The Google optimization process is not fully structured, but could result in the following steps:
1) Analysis of competition.
A competitive
analysis will help us to know what strategies they are using those
"fight" with our company to win the segment. Through this research we
know your keywords, its strengths and weaknesses. This does not mean it
will copy all of its attributes, but watching you learn. Learn about our
competitors will be very useful to know where we can fight and how we
improve.
2) Survey of Keywords.
Through a
detailed study we know the keywords in place and largely used by the
public they will target your company. Match in the keywords is an
essential step for the success of their "virtual branch", since they
will transport visitors from search engines or search engines to your
website.
3) Development of a database for the site.
We must improve
the site's pages, and if we start from scratch, create them. This step
will optimize both the HTML coding (headings, metatags, etc..) And "site
architecture" (internal structure of links to Web pages that compose
your site) as the graphical interface of the website (content and
design). Recall that a website that has a great design but not provide
content that visitors need, is a sterile site.
4) Incorporation of keywords.
Once you choose
the most effective keywords, we put on our website. These should appear
on the most important pages (Home Page and Services page) and the right
balance. An excessive repetition of the same would result in some Search
Engines erase the site from their lists.
5) Review and building links.
Acquiring and
quality related links pointing to your website generates 95% of success
in trying to get high rankings in Search Engines. While increasing the
Network Status for search engines is also important to have lots of
links pointing to your pages, we see that the really important matter is
the quality and degree of relationship of the same with your site.
