Social Media Marketing
In recent
months, any company or brand that prides itself wants to be present in
the current social networks: Facebook and Twitter, they want to take
advantage of advertising to be in real-time contact with its target, to
know them and two-way communication real to them.
These social
networks are growing and every day have more users, but are not the only
valid social tools to reach our target of an effective and unobtrusive.
Just look at
the numbers of platforms such as StumbleUpon or Reddit and LinkedIn,
which generate traffic of millions of users every month. The same goes
for MySpace, Delicious, Flickr, Foursquare, Quran or YouTube.
The problem
arises with the huge range of social opportunities that appear in
Internet. However, the solution is not complicated: simply perfection
meet our target, know your age, where you live, your hobbies, likes,
etc.
Nor should we
let ourselves be blinded by the numbers of social networks. All figures
in million offer their followers or users, but we should carefully ask
how many people actually are active, update their profile and interact
with other users or with the own brands. And above all we must ask the
following question: how many users are really interested in our
products?
For example,
experts and advertising gurus talk about the decline of MySpace as a
social network, but it is the right place for music promotion of groups
and singers.
