Search Engine Marketing (SEM)
The engine
Marketing SEM search (Search engine marketing) is the set of marketing
activities to achieve certain objectives in the search engines (Search
engine: search engines), both by improving the visibility of a website
among the results of organic positioning, both the purchase of sponsored
links or the mixture of both strategies or other campaign-related
advertising and pay per click circuits.
The SEM is a
set of methodologies aimed at improving the ranking of a site in the
pages of the search engines or, in any case to improve accessibility
through search engines.
The SEM
(Search engine marketing) also refers to the profession and work
undertaken by consultants SEM optimization projects have websites of
their clients in order to improve the number of visits and outcomes or
the planning of campaigns advertising based on keywords.
The objective of search engine marketing SEM are:
- Increased visits to obtain:
- Increase the skills of the users of a particular website
- Increased contacts.
- Increased sales.
- Search and investigation of new potential customers.
- Growth of the mark.
- Strengthened brand or website.
