Pay Per Click concept
If your page does not appear
in the top 20 results of a search engine (which is pretty optimistic)
likely will not get visitors through search engines, unless you pay for
it. Many browsers, however, have a column on the right side of search
results where you can purchase a "sponsored link", ie you can list their
payment of a fee. This is what is known as Pay Per Click (PPC) or Google Adword
Systems, pay-per-click or
pay-per-views "are based advertising model where the advertiser pays for
every royal visit to receive through the system. In a search engine
PPC, advertisers bid to get the top positions in the keywords of
interest. The highest bid, along with other criteria, does the ad to
appear at the top of the list of results, which (supposedly) that the
web will have a greater number of visitors, while increasing the cost
per visit.
The major PPC systems
currently operating in Spain are: Google Adwords, Espotting and
Overture. All feed on "sponsored results" or "ad links" to the major
search engines and web portals. Google, Overture and Espotting have
programs to pay for visits that allow advertisers to select a set of
keywords associated with a URL to direct visitors, custom titles and
descriptions for each keyword, elements that appear in the results
provided Google, Overture and Espotting as well as their respective
networks of partners. No clutch, the order of advertisers in Google's
case no longer depends only on the commitment of our advertisers, but
other factors such as click-through rate ("Click-Through Rate" - CTR) of
the ad.
The fundamental advantage of
the system of "Pay per click" is its ability to provide almost immediate
visibility to advertisers on major search engines and portals. Its
disadvantage lies in its, in many cases, high cost and should be
complemented by campaigns positioning results, "free" and profitability
measurement systems.
How does Pay Per Click?
First you pick the keywords
that are important to your customers, those terms that people search in
the search. Next, research how other advertisers are paying to appear on
such lists of sponsored links. The higher you want to appear on the
list of sponsors, the more you pay. The list begins with the best
postor.Evidentemente, you want to find out how much you pay, for many
customers and how much business will provide these visitors. You should
be able to identify more than 100 search terms related by those who
might want to bid on a single product or service.
Advantages
- PPC is the most effective method to get potential customers
- You have the ability to continuously monitor the cost per visitor
- It's simple: the more you pay, the best positions will have on the list of "sponsored links"
- You only pay for visitors who click on your ad
- With PPC you can choose the terms to advertise your products and services
-Generate quality traffic to your website and visitors can read a description of your activity before you click on your ad
