Keywords are
those specific words which are searched in a search engine. When you
search any information on the web in any order, you open a search engine
and write some keyword describing what you are looking for. At the
other end, the search engine checks your desired keyword related
information in its database and shows the results listing pages
according to the words submitted. These words that are used to search
anything called keywords or search terms. If you have used some search
terms, you will know that even a single keyword shows a broad list of
required information. To make your search better, you need to use
keyword along with other words or a phrase. This gives more relevant
search results. You can get some keyword suggestion from different
online tools.
Importance of keywords
Keywords play an
important role to increase traffic in your website. Keywords can be used
in your website related to the search engine to offer you targeted
traffic to you web pages. Keyword facilitates people who need your
information or any product to reach you. For example, keywords are the
contact numbers for your business and search engines like Google and
Yahoo are like the telephone directory, this telephone directory list
your contact and address in shape of keyword.
Which keywords are the best for my website?
Now, how you will
decide that which keywords the best and relevant to your web pages?
This is the most important to use top paying keywords and good keywords
related to your website. For this, for a while consider you as a
customer who goes to the shoe shop and asks for their required shoe.
What type of questions you will ask to demand your required design,
size, company and she price? And what words or phrase you will use?
These will be your keyword and appropriate use of keyword in a phrase.
Now in the same way, use keywords in phrases relevant to your product or
web content.
List your
keywords and phrases or get some help from adwords keyword tool, keyword
selector tool or another keyword tool and also use keywords analyzer to
find top paying keywords related to your website. Now use your keywords
in your web content in an appropriate phrase and wait for the result.
Remember, that a single popular keyword have a lot of competition to get
top ranking in the search result.
Are you using popular keywords?
Do not expect
that after using proper keywords and submitting your site to the search
engines ensures the flood of traffic to your website. Seo is not a part
time job, it require time and concentration as well as seo skill.
Firstly, search engines can take several weak to process your
submission. Secondly, some search engine considers many other factors
such as site popularity and traffic to rank your site. Site popularity
is determined by the back links to your site. Therefore, it is necessary
to enhance your site popularity; you need to establish reciprocal links
techniques.
Another important
factor that most people forget while putting keyword position, the
people may not enter the keyword or phrase in search engine as your
keyword. So using keywords according to their nature is very necessary.
It is advised you
use some keyword search tool or google keyword tool to find some good
adwords keywords, ppc keywords and adsense keywords relevant to your
pages. Don’t forget that your purpose is to get targeted traffic
therefore, the more accurate and appropriate keywords, the more chances
your site will be reviewed.
https://adwords.google.com/select/KeywordToolExternal can help you get
some good keyword according to your site.
Some keyword tips
Let me tell you guys that how I use my keywords:
1. Best Place For Keywords
The best
places of keywords in your pages include at the top of your page, in the
headline, sub headline, in title, first and
last paragraph. Search engine spiders are to as wise as you, they search for the exact keyword. Therefore if you really
interested to boost up your traffic, then use specific keywords in the exact phrase. Try to use the keyword in the first
paragraph, in the first line or sentence.
2. Keywords And META Tags
Using keywords in META tags always a good technique to enhance the site and keyword traffic. It doesn’t matter which tool
you are using to design your pages, after you have finished your design, save your work and open the HTML coding. Check
the HTML coding,
Title: The sites title something that you show at the top of the browser screen in blue button. You can change the site title
with very shot description and include one keyword.
Description: Now do something same like title for the keyword and description. For keyword type some appropriate keyword
and for
site description, write a short sentence, this will be shown in browser
when visitor will search your site and the search
list will appear on the browser screen. You can write this description at least 25 words and include one or two keywords.
It is better to use different site title and description and keyword for each page.
3. Keyword And ALT Tag
If you add
an image or picture, you can include an ALT tag containing a short
description with a keyword. The search engine
robot will read your ALT tag like META tag.
4. Put Keyword in Domain Name And Page Title
Try to find
a domain name containing keyword such as seotips or seo_tips. This will
get you additional fairy points same like
including keywords in your page names.
