"Doing a good seo is crucial ... but the key is to offer quality content."
In general, users do not make
much use of the lists of favorites or bookmarks browsers provide
systems and rarely directly typed the URL of the page you wish to go,
because he might not know it.
Given this dynamic, web
positioning strategies are critical . Since on the other hand, after a
search of less than 40% of Internet users reached the second page of
results that provides a search engine, and only 10% check to the third.
This is where it is clear the need to achieve visibility and to achieve
this we need to think like search engines to better communicate with
them.
Google, Yahoo, MSN and
company order their results through mathematical algorithms that undergo
analysis hundreds of factors. Each company uses a different formula and
the idea is not decipher.
The answer lies in the SEO .
SEO is the acronym for "search engine optimization (Search Engine
Optimization) or" search engine optimizer "(Search Engine Optimizer),
which gives us a series of clues and techniques to interpret the mode of
operation search engines.
1. Content
What users see vs. what are
the search engines. Users can watch and / or read the website but search
engines can only read the programming code with which they are
developed and, even today, still can not read them all equally, for
example, Flash has recently joined Google results but can not be
optimized as HTML.
Graphics, sounds and videos
are part of a page that search engines can not decipher it is for this
reason that the positioning work is based on HTML tags and text.
2. Indexability
This concept refers to the
ownership of the page to be properly indexed by search engine robots,
allowing access to all corners, facilitating navigation and showing all
its contents clearly.
"The meta tags
The Meta Tags are code in the
header is not visible on screen when displaying the page. There are
several types of Meta-Tags and they do a description of the content and
features we want that search engines take into account.
* Meta Robots : This tag is only necessary if you want that page is not indexed in search engines.
* Meta Description : This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.
* Meta Keywords :
Perhaps the most important, she put the key words through the schools
want this page to be found on search engines. Any other Meta tag is not
considered by most search engines, only for some very specialized. It is
noteworthy that Meta tags are not a magic solution to position a site
in search engines, you must use all the techniques to be successful.
Search engine optimization (SEO)
In conclusion, the main goal HTML tags to keep in mind for a good positioning are:
- Title.
Before entering into any
other theme or gimmick positioning is important to define the titles of
our pages, which should make a brief reference to the content of the
page to which you are assigning, taking care to include the most
important word describe the page or section to which we refer.
- Description.
Individual short description
or abstract of the document as a meta tag that summarizes in a brief and
concise content of the document and that may appear below the title in
the "SERP's (search results pages of search engines.)
- H1, H2, H3, ... Hn
Correspond to the holders of
any websites, so that the text you include in this tag will be taken
into account for the contents of the page. Its importance depends on the
number that accompanies them, H1 being the most important and so on
until H6. You should only use a single level page and not found much use
beyond the H4.
"The relevance
Relevance is an important
point, this means that any word used in the title and meta tags of the
page in question should be included within the text content of the page.
It is noteworthy that some practices are penalized by search engines
such as using hidden text and word lists.
"The URL
You try to be as descriptive
as possible and semantically also facilitate proper indexing of the
document. As an example: www.nombreempresa.com / activity-main.html
To strengthen the content of
the page and improve your position in search engines is important that
labels view the URL above and have the same content.
»Photos
Are not read by search
engines, but you can rename them or give them descriptive attributes to
facilitate indexing. A picture of a cat whose name is "12345.jpg" is not
very descriptive, but if you change it to "gato.jpg" and you're telling
the search engines what is that picture. And you can add the ALT
attribute, very important for accessibility of documents and for proper
indexing, with a description of the photo, in this case ALT = "a gray
cat," and that will also serve people with disabilities be aware of
their visual content.
"The outgoing links
They are also an important
factor in the confidence that generates a site. Always try to add value
to the user through the content with outbound links. Since your users
can not navigate all the available web pages: Convert your reference
page with unique content and a number of resources that extend and
complement the information.
"The map
Finally, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines.
